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Helena Melin, Graphic Designer

Hi there and welcome to my online portfolio. Scroll down and check out some of my work. Feel free to contact me if you have any questions or just want to say hi!

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Skills & Experience

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Get to know me

Are you curious about who I am? I think this says a lot about me! Welcome to my sweet world!

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About me.
Knowledge & Experience.

I'm an educated Graphic Designer with a degree and diploma from Arts & Communication, Malmö University and Berghs School of Communication, Stockholm. I have a wide range of skill sets and I'm used to running projects on my own and being responsible for the graphical/digital parts of a production. I love new challenges and to be part of entire productions, from start to finish.

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Web design. Borås Cotton.

Borås Cotton embodies more than 100 years of Swedish textile design in its broad and well-coordinated collection. With a focus on both public settings and domestic spaces, many of the most influential designers in Swedish textile history are represented in Borås Cotton's extensive archive.

Borås Cotton lacked a clear visual communication towards both customers and retailers, so the aim was to create an easy-to-navigate portal that would enhance Borås Cotton's communication outwards and at the same time show their amazing archives of Swedish textiles.

www.borascotton.se

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Packaging / Branding.
Borås Cotton.

The Borås Cotton design studio has been a platform for creative expression since 1964. Their beloved archive of Swedish classics is appreciated and well known. In April 2013 Borås Cotton featured a new home decor line, a selection of their patterns that are represented in Borås Cotton archives was applied on paper napkins, trays etc.

I created the artwork for the packaging and redesign/updated their logo for their new branding. I made more things for Borås Cotton, such as hang tags, catalogues, website etc.


Catalogue production.
Pellevävare "at Grand Hôtel Mölle"

Pellevävare is a Swedish lifestyle brand, with high quality textiles. I made Pellevävare catalogue - Autumn/Winter 2013. Besides the graphical work, I helped to plan and assist at the photo shoot both in the studio and on location.

The catalogue was created in cooperation with the brand's Design Manager.

View catalogue

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Web design. Pellevävare.

Pellevävare has a long tradition of textile expertise, but is inspired by contemporary styles. With its feel for detail and quality, Pellevävare has launched into the international market with a complete concept for every room of the house.

When I designed Pellevävare website I was very familiar with the brand's identity. I've made more things for Pellevävare, such as their graphical material for branding in stores/fairs/events, catalogue productions and planned international / national fairs.

www.pellevavare.com


Catalogue production.
Pellevävare "Welcome to Åre"

I enjoy being involved in the entire process in a catalogue production. This kind of project requires a good deal of preparation. We went to Åre to photograph this production.

The catalogue was created in cooperation with the brand's Design Manager.

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Web design. Brand New Homes.

I was asked to create a website for the company I worked for, I didn't have any previous skills but I took the assignment with great excitement since I love new challenges. This is my first website and this is the result. I also did other things, company logo, business card etc.

www.brandnewhomes.se


Brand identity.
Graphic element.

I created this logo for Borås Cotton when they launch their new home decor line. I didn't want to change the original logo since the brand is well known, so I choose to add a graphic element. Together with the original logo this element conveys a clear and modern look for the brand.

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Corporate identity.
Business card.

Brand New Homes business card is clean and functional and goes along with the company's three brands. I also made Brand New Homes logo.


Catalogue production.
Moltex, Autumn/Winter 2013.

This is my latest catalogue production. I find it very useful to understand the entire process for a catalogue production, but the most important thing as a graphic designer is to get to know the product and to highlight them to the very best!

The catalogue was created in cooperation with the brand's Design Manager.

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Catalogue production.
Moltex "Let it snow"

Like all my other catalogue productions, I was part of the project during the entire process. I worked in a small team where I helped to plan the photo shoot, acquire props, staging environments etc.

The catalogue was created in cooperation with the brand's Design Manager.


Web design. Moltex.

Moltex already had an existing template for their website, but I added some extra elements that I thought was lacking. My responsibility was to choose and to handle the website contents and maintain and keep it updated.

www.moltex.se

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Catalogue production.
Moltex "Meet me in the sunshine"

As a graphic designer I'm secure and responsive. I can manage a graphical production on my own and likes to have the control of the print production. I find it very important to work with a print co-worker that I've faith in so I don't end up with results that are not satisfying.

The catalogue was created in cooperation with the brand's Design Manager.


Exhibit design.
Planning / coordination.

I've the experience of planning for national and international fairs, (Maison&Objet, Tendence, Formex etc) all administrative work before and during the fair. Being in place during the construction of the booth and have the main responsibility for all the exhibition and for all technical instructions and layout .

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